Fiesta San Antonio

Fiesta San Antonio (or simply “Fiesta”) is an annual spring festival with origins dating to the late 19th century. Fiesta features over 100 events throughout the city that are attended by thousands of people each year. This year, Walmart was a key sponsor of the Fiesta de los Reyes celebration at Market Square and co-sponsored two brand new Fiesta events: San Antonio’s Largest Outdoor Zumba Class and a Healthy Cooking Demonstration by Celebrity Chef Johnny Hernandez from La Gloria Street Foods of Mexico. These events helped promote the official 2012 Fiesta campaign: Green, Fit, Friendly and supported Mayor Julian Castro’s efforts for a fit San Antonio. Both events were a huge success with hundreds of people attending each event and interacting with Walmart associates from several San Antonio stores who handed out free reusable water bottles at the Zumba event and free Walmart reusable bags during both events and at the Walmart booth, where free eye exams were performed by our associates from the Walmart Vision Center. In all, about 600,000 people attended this year’s Fiesta de los Reyes celebration. Viva Fiesta!